the joven story

JOVEN Electric Co Sdn.Bhd., the brainchild of our founder Mr.James Y.G.Tan was established on 12 Oct 1983.The idea came about with the intention to produce more affordable water heaters,  so that we do not have to depend on more expensive imported water heaters. JOVEN was the 1st Malaysian Electric Water Heater Manufacturer in Malaysia.

As a small start-up in1983, JOVEN began producing its very first water heater from its factory in Klang, Malaysia, and we have now expanded into a 118,000 sq.ft. manufacturing plant and exporting to 11 countries with a workforce of about 120workers.

Innovation at its very core, JOVEN always believes in safety and reliability in all of its products. Joven brings innovation home with the introduction of home appliances products, from Instant Water Heaters, Storage Water Heaters, Multipoint Water Heaters, Water Purifiers, Centralized Automatic Domestic Water Pumps to DC ceiling fans.

JOVEN has been recognized as the No.1 Malaysian Brand in Water Heater by IPSOS research in 2013. Celebrating 35 years of product and brand excellence, JOVEN will continue to propel to the forefront and grow in its export markets to achieve recognition as a truly global brand.

Outline of Joven
Registered Name Joven Electric Co. Sdn Bhd
Registered Address Lot 2829, Jalan Sungai Kelkati 32/148, Off Jalan Sri Gambut, Seksyen 32, 40460 Shah Alam, Selangor Darul Ehsan, Malaysia.
Managing Director Mr James Y.G.Tan
Wholly Owned Subsidiary JOVEN Marketing Sdn. Bhd.
Date of Establishment 12th October 1983
Pricipal Activity JOVEN Electric Co. Sdn Bhd is a manufacturing company for the JOVEN brand of water heater, purifier and other range of home appliances.

Our Brand Promise & Tagline

Our Brand promise, which is also our tagline,say it all: BRINGING INNOVATION HOME. In additional to the brand image that built upon years of trust and product reliability, JOVEN’s brand promise as a provider of innovative products that bring convenience, reliability and safety has been etched into the values of its employees who works at JOVEN so that we can continue to deliver products that will live up to our brand promise.

Our Vision

Our vision is to become the top water heater brand in Asia, offering a wide range of lifestyle appliances with innovative feature that matter most for families.

Our Mission

Our Mission is to design and produce innovative lifestyle appliances that are reliable  and proud to be owned by our customers and we will uphold the following the following principles to achieve our mission.


Our People

Sharing Common Values to Achieve our Goals


Our Process

Maintaining Consistency in Product Quality, Service & Delivery


Our Products

Providing Quality Products that are tested for Safety and Reliability